Insights
Dome Consulting examines how intelligence, operating capability, governance and emerging technology are changing the way companies build, protect and create enterprise value.
The work spans current operating questions facing investors, boards and marketing services leaders, as well as longer-horizon research into the systems that may shape the next generation of decision-making.
Intelligence, Ownership and Enterprise Value
CURRENT THINKING
Dome Consulting’s research focuses on a central question: how does intelligence become a durable company capability rather than temporary activity, individual expertise or access to outside technology?
ENTERPRISE INTELLIGENCE AND GOVERNANCE
Building Intelligence the Company Can Own and Govern
This work examines how decision history, retained learning, operating knowledge and intelligence systems become durable enterprise capability, and how boards and senior leaders should govern the ownership, evidence, decision rights and accountability surrounding that capability.
FEATURED ASSET - JULY 2026
The Enterprise Intelligence Board Playbook
Boards are being asked to oversee AI investment, enterprise capability and risk before many organizations have established the decision rights, evidence standards and governance disciplines required to do it well.
The Enterprise Intelligence Board Playbook provides directors, operating partners and senior leaders with a practical framework for governing the intelligence capabilities that increasingly shape enterprise value.
MARKETING INTELLIGENCE AND ENTERPRISE VALUE
How Intelligence Changes Competitive Advantage
This body of work traces the evolution from early AI and autonomous marketing systems to the idea that accumulated data, decision logic and retained learning can become an owned enterprise asset.
CURRENT ARTICLE - JULY 2026
The New Asset Class: Marketing Intelligence Capital™
Explores how proprietary data, prediction models, decision logic and accumulated learning can become a durable intelligence asset rather than simply a productivity tool.
ARTICLE - JULY 2026
You’ve Already Seen the Future of Marketing. You Just Didn’t Recognize It.
Uses programmatic media as a historical precedent for the broader shift from human execution toward autonomous decisioning across strategy, content, personalization, measurement and investment.
ARTICLE - MAY 2026
The Algorithm That Will Finally Understand You
Introduces the Five Modes of Marketing Intelligence: Logic, Pattern Recognition, Optimization, Probability and Analogy, and argues that real purchase decisions draw on multiple forms of intelligence simultaneously.
RETROSPECTIVE
Core7 Retrospective: An Early Attempt at Autonomous Marketing
Looks back at Core7, conceived between 2014 and 2017 as a closed-loop marketing intelligence platform designed to turn data into insight, insight into strategy and strategy into automated action.
Presents the original Core7 platform concept, architecture and operating model, showing how the system was designed to connect data, insight, strategy, execution and learning in a continuous closed loop.
PUBLISHED ARTICLE | AMERICAN MARKETING ASSOCIATION - JANUARY 2017
The Past, Present and Future of AI in Marketing
Provides historical context through Doug Dome's 2017 American Marketing Association feature on AI in marketing and Core7, years before the current wave of adoption.
The Future of Marketing Services, Intelligence and Competitive Advantage
FOUR-PART SERIES
This four-part research series traces the progression from autonomous marketing systems, through increasingly capable machine intelligence, into questions of computational architecture and the compounding value of accumulated learning.
PART I - MARCH 2026
The Autonomous Marketing Era:
A Paradigm Shift for the Marketing Services Industry
Examines the shift from disconnected workflows and retrospective analysis toward autonomous marketing systems capable of continuously ingesting data, predicting outcomes, generating strategic responses and optimizing performance over time.
PART II - APRIL 2026
The Marketing AGI Inflection
The Near-Term Disruption the Marketing Services Industry Is Not Prepared For
Explores how increasingly capable AI systems could automate judgment across strategy, analysis and creative decision-making, reshaping agency business models and increasing the importance of proprietary data, decision infrastructure and intelligence systems.
PART III - MAY 2026
The Quantum Marketing Leap
The Missing Computational Layer for Autonomous Marketing Intelligence
Explores whether classical computing may ultimately limit the integration of multiple forms of marketing intelligence and examines quantum computing as a potential future computational layer.
Editorial note: This paper advances a long-horizon hypothesis about the relationship among quantum computing, computational architecture and future marketing intelligence. The commercial applications remain prospective. Its current relevance is primarily architectural: data structure, decision history, retained learning, ownership and adaptability.
PART IV - JUNE 2026
The Intelligence Race
Why the First to Complete Its Quantum Marketing Intelligence System Will Lead Its Category, Permanently
Examines how accumulated learning can create a compounding competitive advantage when intelligence systems improve through continuous operation, and why ownership of the learning system may matter more than access to technology alone.
FUTURE SYSTEMS AND LONG-HORIZON RESEARCH
Looking Beyond Today's Operating Environment
Some Dome Consulting research explores technologies and computational systems whose commercial implications remain uncertain or longer term. This work examines strategic possibilities and architectural implications. It does not describe current Dome Consulting services.
Related research: The Quantum Marketing Leap, Part III of the four-part series.
FROM THE ARCHIVE
Ideas That Still Matter
The Creative Soul of the Agency in the Autonomous Marketing Era
Based on the Dome Communications’ Creative Manifesto from 2003, a current look at the importance of creativity.
A Creative Manifesto
Written in 2003, this manifesto explores differentiation, creative culture, talent and the economic value of better ideas, themes that continue to inform Doug Dome's thinking about durable competitive advantage.
An Opportunity of a Lifetime
Written and delivered during the COVID-19 lockdown in 2020 as part of a backyard commencement ceremony, this address reflects on crisis, history, opportunity and the choices people make when circumstances disrupt the expected path.
FROM INSIGHT TO DECISION
When the Question Becomes Operational
Research matters when it changes a decision. Dome Consulting works with investors, boards and marketing services leaders when questions about intelligence, ownership, operating capability, governance or transferability become material to an investment, company or transaction.